With a diploma in Industrial Design, I learned early on how thoughtful design can shape the way people interact with the world around them. Starting my career in UX design reinforced the importance of getting the details right. Over time, my focus expanded beyond individual touchpoints to the bigger picture connecting user needs, business goals, and product vision to create lasting impact.

Today, I work at the intersection of design and strategy, helping teams make better decisions, align around a clear direction, and bring ideas to life. My design background keeps me grounded in the user experience, while my strategic mindset helps drive progress beyond the interface.

Alongside my work at bontiq, I teach UX and Service Design at the School of Design, where I support aspiring designers in developing both their craft and their way of thinking.

I’m at my best when bringing clarity to complexity, connecting dots across disciplines, and turning ideas into experiences that people genuinely value.