After studying computational neuroscience, I started my career in strategy consulting at Boston Consulting Group, before moving into CX consulting at Deloitte. Over time, I found that my strongest contributions sit at the intersection of big-picture thinking (strategy) and hands-on execution (design and development).

My consulting and product development experience spans financial services, industrial manufacturing, life sciences, and retail. I enjoy being deeply involved across the product lifecycle - advising and leading teams from business strategy, product management, and product ownership through to CX, development, user enablement, and sales.

I’m often told that I adapt quickly to new contexts, ask challenging questions, and focus on bringing people along. What really lights me up is reducing problems to their simplest form, stripping away unnecessary complexity, and then adding back only what’s truly needed to build something effective and elegant.