Design is never just about pretty screens for me. I believe great design lives at the intersection of user needs and business impact, and that's the mindset I bring to every project.

After completing my commercial apprenticeship with Berufsmatura in Winterthur, I chose hands-on experience over a classical design education and found my way into UX and product design through real projects instead.

I gained practical experience across a wide range of projects, from redesigning digital banking experiences at Zürcher Kantonalbank to working with Gotomo, one of Zürich's leading mobile UX agencies.

Alongside client work, my entrepreneurial drive led me to co-found StudyBuddy, a D2C brand for student-focused dietary supplements, where I raised CHF 75k in pre-seed investment and built the brand, website, and UX from the ground up. Today, as UX Designer / CX analyst at bontiq, I combine this practice-driven design craft with an entrepreneurial, business-oriented approach to help create products and experiences that deliver.