With a Bachelor’s degree in Business Administration from University of Bern and a Master’s in Digital Management from Hyper Island / Teesside University (UK), I started my career at the intersection of business and digital innovation.

During several years I worked for various start-ups in the art, culture, and food industries where I supported the development of brands and businesses from the ground up. In my following role as a Communications Project Lead for an entertainment brand, my passion for creating impactful physical and digital experiences continuously grew.

In the last four years as a Digital Product Strategist, I have supported clients across industries such as energy, insurance, banking, and manufacturing in shaping their digital products and ecosystems with a user-centered approach.

My strengths lie in creating clarity through strong project management, implementing and improving processes, and aligning teams around a shared vision. What drives me most is seeing those visions come to life.

By bringing in the customer’s voice and maintaining an end-to-end perspective, I ensure that every interaction along the journey is intuitive, meaningful, and creates real value.